WILLIAM ROSS MEDIA
WILLIAM ROSS MEDIA
Digital Services for Motion & Stills
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about us

First and foremost, we’re about you.

We’re a top-flight go-to production team you can consistently rely on to help you realize your vision, regardless of scope.

Like you, we prize excellence, results, integrity, expertise, and high standards of professionalism.

Our clientele includes everyone from high-profile magazine editors to large corporate concerns, from small and midsize businesses to nonprofit organizations, from artists and tradespersons to private individuals.

Whether you need hours or days of video footage for a commercial production, hundreds of images for a lifestyle campaign, or just a single product still for a magazine article, our standard of excellence is the same. We’re glad to consider all kinds of budgets and schedules, small or large.

Photographer William Ross has brought together a corps of digital photo and video experts—experienced producers, photographers, directors, DPs, DITs, digital technicians, camera operators, licensed drone operators, lighting designers, photo assistants, retouchers, makeup artists, wardrobe stylists, and others—whose skills you can draw upon for your various projects.

Although we’re based in NYC, we’re glad to accommodate travel to many remote locations at our clients’ request. We’ve done projects in the Caribbean, Australia, Europe, and Hong Kong—even rural Asia—in addition to locations all over the United States.

We naturally like to think that anything is possible.

 
 
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MOTION Services

Producer

At the heart of every production is the producer, the person responsible for how the shoot transpires in its entirety. On larger productions, production coordinators and production assistants may be necessary also. We’ll set up your shoot with the appropriate number of production personnel, according to its size and scope, in order to have things run smoothly for you from start to finish.

DIRECTOR

For larger shoots, it’s important to have a dependable director at the helm, someone capable of overseeing and steering the project’s creative decisions so that everyone stays on the same page and shares the same vision of the intended result.

Cinematographer / Director of Photography (DP)

The DP collaborates with the director to ensure that all lighting and camera decisions serve the overall intention and vision. The DP typically operates the main camera; on smaller shoots, the DP may direct the action as well.

Digital imaging technician (DIT)

For motion productions, no role is more essential than that of the DIT. A skilled DIT is well versed in correcting camera-related issues, overseeing checksum-managed offloading, doing live grading to build LUTs, monitoring scopes to guarantee image quality, managing on-set audio sync, transcoding dailies, creating detailed reports, and maintaining verified backups. Needless to say, the certainty a top-notch DIT affords a project is immensely valuable.

CAMERA OPERATOR / First Assistant

A skilled camera operator works alongside the DP and guarantees that all settings are correct, keeps framing consistent during motion shots involving the camera and/or the talent, operates a Steadicam rig as necessary, pulls focus, and/or all of the above, in varying combinations. The best camera operators and first assistants are nimble and attentive and can be relied upon to give solid reference input.

PRODUCTION SOUND MIXER / RECORDIST

For every motion shoot that has a sound component, it’s important to have on set an experienced, attentive sound person or team that uses state-of-the-art equipment and understands sound design intrinsically. Members of the sound team are skilled at capturing the high-quality audio they know will help bring the visuals to life. They also understand the need for exceptional sensitivity and professionalism in interacting directly with the talent.

EDITOR

Telling a good story is a skill. Telling a good story well is an art—the domain of a great editor. In addition to managing the video footage and audio tracks, a talented editor puts all the pieces together to create a cohesive story that fulfills the director’s vision.

STILLS Services

Photographer

For stills shoots, the photographer—the person in charge of the camera—seeks to make each image the best it can possibly be. Accomplished photographers therefore assemble seasoned teams with whom they can easily communicate their ideas and have them fulfilled, whose members know and trust one another and speak the same industry language. Such an artistic collaboration frees the photographer up to focus solely on the creation of each individual image in concert with the desired overall vision.

Digital Technician (digitech)

Akin to the role of the DIT for motion productions, the modern stills shoot cannot function well without a skilled digitech—the essential point person who skillfully manages the tethered camera connection, assures quality control for the thousands of files created over the course of a day, works with the photographer and the client to develop color styles, composites images quickly to ensure that all needed assets “fit” correctly and are ready for the retoucher, and confirms that all media are backed up throughout the day as efficiently and securely as possible.

Lighting Designer

The most successful shoots, whether of stills or motion, rely on a skilled lighting designer. This person works alongside the director, photographer, and/or cinematographer to build finessed lighting schemes, usually when the former are out of their element or simply want the expertise of a seasoned veteran on set.

Photo Assistant

Time is of the essence on all productions and, on stills shoots especially, it’s imperative to have one or more photo assistants on set who can take the photographer’s communicated ideas and translate them quickly and safely into a lighting setup that satisfies both the photographer and the client. When multiple assistants are required, the first assistant is responsible for leading the others in an effective manner.

Retoucher

After an image is created, there’s always the need to perfect it—to improve certain aspects and remove distracting elements. Through the masterful use of Photoshop and other digital tools a first-rate retoucher can finesse a sense of emotion and realness from an image while maintaining its original integrity and fulfilling its intent.

Other Talent

Hair and wardrobe stylists, makeup and special-effects artists, manicurists, prop masters, set designers, and other support personnel are often needed on shoots. William Ross Media can recommend some of the best adjunct talent for a given project.

Having William Ross and any of his colleagues on set brings me peace of mind since I don’t have to worry about the technical aspects of the shoot—I know those will be correct. That allows me to focus on my creative intent and getting the client the best visuals possible.
 
 
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Our Core Team

Any Title listed guarantees Mastery of that skill In a professional setting.

 
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Michael Aucoin

Retoucher
Digital Technician
Media Manage

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Robert Bluemke

Production Sound Mixer
Sound Editor

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Robert Boscacci

Colorist
Video Editor

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Joel burton

Lighting Designer
Gaffer
Photo Assistant

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DOMINIC COLACCHIO

Digital Technician
Media Manager
Photo Assistant

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Lindsay cullen

Makeup Artist
Hairstylist

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Austin daniells

Grip/Gaffer with Grip Truck
Lighting Designer
Photo Assistant

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Mike Desiderio

Steadicam Operator
Camera Operator
First Assistant Camera

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Chris Johnson

Lighting Designer
Gaffer
Photo Assistant

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ZACH KANGAS

Lighting Designer
Gaffer
Grip

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Alexandra Kuhn

DIT
Digital Technician
Lighting Designer

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Dayvid LeMmon

Digital Technician
Media Manager

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Sarah Long

Digital Technician
Lighting Designer
Media Manager

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Isan Monfort

Digital Technician
Photo Assistant

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Sean Moser

Lighting Designer
Gaffer
Photo Assistant

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Michael O’Donohue

Retoucher
Digital Technician
Photo Assistant

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Victor Oliveira

Video Editor

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Pancake Digital (LOS ANGeles)

DIT

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Mauricio Quintero

Lighting Designer
Photo Assistant

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William Ross

DIT
Digital Technician
Lighting Designer

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Ivory Serra

Lighting Designer
Gaffer
Photo Assistant

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Rich Soriero

Digital Technician
Photo Assistant

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Chris Valites (BOSTON)

Digital Technician
Media Manager

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Brian von Glahn

Digital Technician
Media Manager

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ANGEL YU

Makeup Artist
Hairstylist

 
 
 
 

CONTACT US

 

William Ross Media is based in NYC. Drop us a line if you’d like to start a conversation about a project you have or becoming a member of the team.


If you’d prefer to chat in person, let us know.

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